Experienced banking executive, he is the architect of one of the most ambitious retail banking developments in Eastern Europe: the expansion of Societe Generale’s operations in Romania from 170 branches at the end of 2004 to over 1.000 points of sales in less than 4 years.
Talented Marketer, Sorin Mihai Popa conceived several powerful campaigns involving legendary sport figures Nadia Comaneci, Ilie Nastase and Gheorghe Hagi. During one of this campaigns, in just two months, SOCGEN Romania succeeded to sell more than half a million limited-edition cards, gaining a 5% supplemental marketshare. The success of that campaign was world-wide recognised by VISA International.
Passionate about tennis, he inspired the famous Richard Mille watch-maker to create the RM-027 Rafael Nadal Limited Edition watch and he was a contributor for the project and design of Hublot Ilie Nastase - NastieBang - Limited Edition Watch.
Source: http://www.legenditys.com/team
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